Gauge
Book a demoLaunch App
Gauge for brands

Understand the narrative.
Brief the right creators.
See what landed.

Start with a free report on how creators talk about your brand on X. Bring a campaign brief when you're ready, and Gauge checks every post against it.

Get your brand report
Book a demo
The problem

Most of what creators say about a brand isn't its message.

A verified snapshot of creator conversation across 199 of the 304 brands analysed: those with 50+ posts and a report on the current method.

5.65%

Key-message share

Median across 130 brands with valid key-message scores. Other posts may carry other narratives or chatter. This is key-message share, not the key-message focus figure on the narrative leaderboard, which leaves general chatter out.

13.33%

Dead-pillar share

Median across 199 brands. The share of brand-owned pillars with no matching posts, not the share of brands.

Verified 14 Nov 2026 · Brands with 50+ posts, excluding prospects marked not fit · Each median covers only the brands that metric can be measured for.

01

Understand your brand's narrative.

What you want to be known for, versus what people actually say.

Gauge reads your own posts to find the pillars you want to own, then scores up to 100 recent mentions against them. You see your key-message share, the general chatter, and the pillars nobody is carrying.

Get your brand reportSign in with X · free
02

Find suitable creators.

Judge fit on content and quality, not just reach.

Gauge profiles creators on what they actually post and matches them to your narrative. A smaller account that explains your product beats a large one that doesn't.

Need hard limits as well? Campaign filters cover account age, followers, wallet activity and token holdings.

03

Check campaign content.

Every published post, evaluated against your brief.

Once posts go live, Gauge scores each one against the brief you set (alignment, substance, clarity) and shows the reasoning behind every score.

See what AI scoring revealed about creator performance
04

See what landed.

Campaign reporting, with payment handling as an optional addition.

See which brief pillars creators carried and which they missed, next to the post-level reasoning. Pay creators through Gauge in stablecoins or your own token, or keep your usual process.

From a live campaign

Reach isn't what Gauge scores, but campaigns still deliver it. Here's AITV on theirs:

“

The experience was great. Gauge was always active, supporting us during the campaign and sharing reports. We got a ton of impressions in a short time, a great amount of new followers — we grew on X and got new audiences seeing our site.

—
What the AI scoring showed in that campaign
05
Coming soon

Ambassador programmes.

A future use of the same infrastructure: creator marketing, applied to ambassador programmes.

Scope and availability to be announced.

Start with your brand report.
Bring a brief when you're ready.

Already planning a campaign? Book a demo and we'll walk through it with you.

Get your brand reportBook a demo

Frequently asked questions

What do key-message share and dead-pillar share mean?

Key-message share is the share of recent posts about your brand that carry the key message Gauge finds in your own posts. Dead-pillar share is the share of your brand's pillars, the themes you post about, that no recent post carries at all. The figures on this page are medians across the brands Gauge has analysed; your brand report shows your own. The 5.65% figure is key-message share, including other narratives and chatter, for brands with 50+ posts and a valid key-message score. It is not the same as key-message focus on the narrative leaderboard, which leaves general chatter out and uses a 50+ mentions filter.

How does Gauge know the creators are any good?

Gauge profiles creators on what they actually post and matches them to your narrative, so fit is judged on content and quality, not just reach. You can also bring your own creators: Gauge profiles them and checks their content for you in the same way.

How does Gauge make sure only qualified creators take part?

Every creator is profiled from their X timeline: identity, content quality, engagement and how consistently they cover their niche. On top of that, you can set campaign filters for account age, followers, wallet activity and token holdings, so only creators who meet them can join.

How are campaign posts checked?

Once a post goes live, Gauge scores it against the brief you set, on alignment, substance and clarity, and shows the reasoning behind every score. Campaign reporting then shows which pillars of the brief creators carried and which they missed.

Do I have to pay creators through Gauge?

No. Payment handling is optional. You can pay creators through Gauge, on Avalanche, Base, Monad, Robinhood Chain, BNB Chain or Solana, in a stablecoin (USDC), a native token or your own token, or keep your usual process and use Gauge only to check the content.

How do I get started?

Get your free brand report by signing in with X: it shows how creators talk about your brand today. Or book a demo and we'll walk through a campaign with you.