Gauge
Creator marketing infrastructure

Creator marketing.
Measured by
the message.

Gauge's AI measures narrative alignment. Understand your brand's conversation, find creators who fit, and check what their posts actually say.

Explore Gauge for brandsSee how it connects
your
narrative
Creator fit
quality, not just reach
Live post checks
scored against your brief
Reporting
what landed. what missed.
brands analysed
264
accounts profiled
681

Unique X handles · as of 7 Nov 2026

One connected product

From the story you want told
to the posts that tell it.

Five connected capabilities.
Start with the conversation, or bring an existing campaign brief.

01

Brand narrative intelligence

See how creators talk about your brand on X. Separate key messages from general chatter, and find the narrative pillars that aren't being carried.

Useful before a campaign.
Useful without one, too.

  • Key-message share
  • General chatter
  • Dead pillars
How brand analysis works
02

Creator research / selection

Match creators to your narrative on quality, not just reach. Make the fit with your message part of the selection.

03

Brief / content checks

Once posts go live, it checks and scores each one against your brief, with reasoning for each score.

04

Campaign reporting

See what's landing and what's missing: key-message share, chatter and dead pillars. Read the results alongside the post-level reasoning.

05

Payment handling

Use Gauge for payment handling, or pay creators your usual way. You don't have to move payments to measure the message.

The workflow

You set the direction.
Gauge checks what comes through.

  1. 01

    Set the brief.

    Define the narrative pillars you want creators to carry. Your brief is the reference point.

  2. 02

    Match. Then evaluate.

    It matches creators to the narrative, then scores their published posts against your brief and explains why.

  3. 03

    Read the results.

    See which messages landed and which were missed. Keep payment handling with Gauge or your existing process.

Not another reach leaderboard.A post can get attention without carrying your message.
“

The experience was great. Gauge was always active, supporting us during the campaign and sharing reports. We got a ton of impressions in a short time, a great amount of new followers — we grew on X and got new audiences seeing our site.

—
Measured, not assumed

More mentions don't tell the whole story.

A verified snapshot of creator conversation across 207 eligible Web3 brands.

6.93%

Key-message share

Median across 136 brands with valid key-message scores. Other posts may carry other narratives or chatter.

11.76%

Dead-pillar share

Median across 207 brands. The share of brand-owned pillars with no matching posts, not the share of brands.

Verified 6 Nov 2026, 18:34:53 Europe/Dublin · brand-benchmark-v1 · excludeNotFit: true · minPosts: 50 · each metric uses its own valid denominator.

Find your starting point

Same infrastructure.
Different sides of the brief.

For brands

Know what you're known for.

Start with your brand's conversation. See what creators are carrying before deciding what to brief next.

Explore the brand report
For agencies

Put the client's brief first.

Explore Gauge for client campaigns, with content checks and reporting anchored to each brief.

Explore agency access
For creators

Find the fit before the pitch.

Gauge preselects three brands that fit what you already post. For Brand Research, first one's on the house. Further research is paid.

Explore Gauge for creators
Coming soon

Ambassador programmes.

Creator marketing infrastructure, applied to ambassador programmes. Coming Soon.

Scope and availability to be announced.

Start with the message.
Not just the mention count.

See what creators are saying about your brand on X.

Explore your brand report