Gauge

Brand Profile

How your brand profile works

When you connect your brand to Gauge, we analyse your social presence to build a comprehensive brand profile. This helps match you with authentic creators who genuinely align with your narrative.

01
Narratives
02
Categories
03
Mentions
04
Summary
What we analyse

How this helps you
🤝
Creator matching
We surface creators whose content naturally aligns with your narrative categories.
🎯
Campaign context
When creators are evaluated for your campaigns, their content is scored against your specific brand narratives, not generic metrics.
💎
Authenticity over reach
We prioritise creators who can communicate your hard-to-communicate points naturally, not just those with large followings.

Re-profiling

Your brand profile can be refreshed as your messaging evolves. When re-profiled, the entire pipeline runs again from scratch with your latest content and mentions.

Keep your profile up to date for the best creator matches.