Narrative leaderboard

Not who got talked about.
Who got their message carried.

Key-message focus is the share of creator posts about a brand's story that carry the one message the brand most needs said.

Snapshot 9 Nov 2026, 14:25 Europe/Dublin · brand-benchmark-v1 · 50+ mentions · not-fit brands excluded

135
Brands ranked
of 286 analysed · 50+ mentions, current method
13.6%
Typical brand
median key-message focus across all 135
76.7%
Top score
Suno, 5.7× the typical brand
Top 20 · key message

The brands whose message travels.

#BrandKey messageKey-message focus× typicalNarrative postsReport
01
Suno@suno
Describe a song in plain language — genre, mood, theme or your own lyrics — and Suno builds a complete track with vocals, instrumentation and production in under a minute
76.7%
5.7×437 / 55322 Oct 2026
02
Kled AI@usekled
Get paid for your data — upload photos, videos and work you already create to the Kled mobile app and earn income from it
74.2%
5.5×289 / 37323 Oct 2026
03
Link@link
Give your AI agent a way to pay — agents spend on your behalf without ever exposing your payment credentials, and you approve the amount before every purchase
66.3%
4.9×299 / 4359 Nov 2026
04
SEALCOIN@sealcoin_qait
SEALCOIN is a trust layer for the machine economy: hardware-rooted cybersecurity that lets devices, IoT systems and AI agents authenticate, collaborate and transact autonomously without a human in the loop
59.6%
4.4×64 / 929 Nov 2026
05
Catena Labs@catena_labs
Governance and banking platform that lets AI agents use money safely within deterministic, human-set policies
51.7%
3.8×35 / 5331 Aug 2026
06
TwoFold@twofoldfi
One deposit earns twice: idle capital sits in an ERC-4626 lending vault collecting interest, and Uniswap's DualPool hook pulls just what each swap needs to earn trading fees, then returns it to the vault in the same transaction.
47.3%
3.5×20 / 288 Sept 2026
07
Fission@fissionxyz
Redeem tokenized fund tokens for stablecoins 24/7 with atomic settlement, instead of waiting for quarterly or periodic redemption windows
46.8%
3.5×31 / 5221 Oct 2026
08
Fhenix@fhenix
Your tokens, two modes: hold a token publicly, switch it confidential in one click and switch back — same wallet, same DeFi, no bridge, no new liquidity
46.3%
3.4×791 / 1,69626 Oct 2026
09
OpenCode@opencode
Free models included out of the box — usable without creating an account, and OpenCode itself is 100% free
43.3%
3.2×253 / 57121 Oct 2026
10
Ethena Pay@ethenapay
Earn up to 6% APY on your dollar balance, paid daily and automatically — no staking, locking, or opt-in required
42.9%
3.2×35 / 687 Sept 2026
11
Hookr@hookrfun
Build a custom Uniswap v4 hook without writing Solidity by stacking up to five preset rule blocks, with buy overhead recomputed live before you sign anything.
40.1%
3.0×29 / 597 Sept 2026
12
Yellow Card@yellowcard_app
Stablecoin and fiat payments infrastructure purpose-built for emerging markets, enabling banks, financial institutions, and corporates to access, store, send, and manage stablecoins alongside USD and 50+ local currencies
38.6%
2.8×27 / 5731 Aug 2026
13
Index@theindexfi
Hold The Index token and earn tokenized stock distributions
37.2%
2.7×333 / 88220 Sept 2026
14
Outcome@outcomexyz
Daily rewards for trading — top PnL traders from the last 24 hours are featured as 'Traders of the day'
36.5%
2.7×56 / 1417 Sept 2026
15
Elliptic@elliptic
Crypto compliance software trusted by banks, exchanges and governments to screen, monitor and investigate on-chain risk
35.7%
2.6×18 / 3831 Aug 2026
16
Cyclops@cyclops_inc
The only crypto and stablecoin platform built exclusively for payments companies
32.6%
2.4×25 / 6531 Aug 2026
17
Denar@denarmarkets
Borrow USDG against NVDA, AAPL, MSFT, TSLA, SPY or QQQ stock tokens — keep the position, the upside, and avoid a taxable exit.
32.3%
2.4×16 / 387 Sept 2026
18
Pollen Robotics@pollenrobotics
50+ community-built apps available for one-click install, including an LLM-powered AI Companion that converses with expressive movement, and OpenCV hand tracking
31.7%
2.3×54 / 1597 Sept 2026
19
Twyne@twynexyz
Borrow more against the same collateral by tapping unused borrowing capacity delegated by other users of your favorite lending market
31.6%
2.3×15 / 3631 Aug 2026
20
Odys@odysfun
A launchpad for discovering and trading early tokens on Arbitrum
31.3%
2.3×33 / 947 Sept 2026
  1. 01
    Suno@suno
    76.7%
    5.7× typical

    Describe a song in plain language — genre, mood, theme or your own lyrics — and Suno builds a complete track with vocals, instrumentation and production in under a minute

    437 of 553 narrative posts · 22 Oct 2026

  2. 02
    Kled AI@usekled
    74.2%
    5.5× typical

    Get paid for your data — upload photos, videos and work you already create to the Kled mobile app and earn income from it

    289 of 373 narrative posts · 23 Oct 2026

  3. 03
    Link@link
    66.3%
    4.9× typical

    Give your AI agent a way to pay — agents spend on your behalf without ever exposing your payment credentials, and you approve the amount before every purchase

    299 of 435 narrative posts · 9 Nov 2026

  4. 04
    SEALCOIN@sealcoin_qait
    59.6%
    4.4× typical

    SEALCOIN is a trust layer for the machine economy: hardware-rooted cybersecurity that lets devices, IoT systems and AI agents authenticate, collaborate and transact autonomously without a human in the loop

    64 of 92 narrative posts · 9 Nov 2026

  5. 05
    Catena Labs@catena_labs
    51.7%
    3.8× typical

    Governance and banking platform that lets AI agents use money safely within deterministic, human-set policies

    35 of 53 narrative posts · 31 Aug 2026

  6. 06
    TwoFold@twofoldfi
    47.3%
    3.5× typical

    One deposit earns twice: idle capital sits in an ERC-4626 lending vault collecting interest, and Uniswap's DualPool hook pulls just what each swap needs to earn trading fees, then returns it to the vault in the same transaction.

    20 of 28 narrative posts · 8 Sept 2026

  7. 07
    Fission@fissionxyz
    46.8%
    3.5× typical

    Redeem tokenized fund tokens for stablecoins 24/7 with atomic settlement, instead of waiting for quarterly or periodic redemption windows

    31 of 52 narrative posts · 21 Oct 2026

  8. 08
    Fhenix@fhenix
    46.3%
    3.4× typical

    Your tokens, two modes: hold a token publicly, switch it confidential in one click and switch back — same wallet, same DeFi, no bridge, no new liquidity

    791 of 1,696 narrative posts · 26 Oct 2026

  9. 09
    OpenCode@opencode
    43.3%
    3.2× typical

    Free models included out of the box — usable without creating an account, and OpenCode itself is 100% free

    253 of 571 narrative posts · 21 Oct 2026

  10. 10
    Ethena Pay@ethenapay
    42.9%
    3.2× typical

    Earn up to 6% APY on your dollar balance, paid daily and automatically — no staking, locking, or opt-in required

    35 of 68 narrative posts · 7 Sept 2026

  11. 11
    Hookr@hookrfun
    40.1%
    3.0× typical

    Build a custom Uniswap v4 hook without writing Solidity by stacking up to five preset rule blocks, with buy overhead recomputed live before you sign anything.

    29 of 59 narrative posts · 7 Sept 2026

  12. 12
    Yellow Card@yellowcard_app
    38.6%
    2.8× typical

    Stablecoin and fiat payments infrastructure purpose-built for emerging markets, enabling banks, financial institutions, and corporates to access, store, send, and manage stablecoins alongside USD and 50+ local currencies

    27 of 57 narrative posts · 31 Aug 2026

  13. 13
    Index@theindexfi
    37.2%
    2.7× typical

    Hold The Index token and earn tokenized stock distributions

    333 of 882 narrative posts · 20 Sept 2026

  14. 14
    Outcome@outcomexyz
    36.5%
    2.7× typical

    Daily rewards for trading — top PnL traders from the last 24 hours are featured as 'Traders of the day'

    56 of 141 narrative posts · 7 Sept 2026

  15. 15
    Elliptic@elliptic
    35.7%
    2.6× typical

    Crypto compliance software trusted by banks, exchanges and governments to screen, monitor and investigate on-chain risk

    18 of 38 narrative posts · 31 Aug 2026

  16. 16
    Cyclops@cyclops_inc
    32.6%
    2.4× typical

    The only crypto and stablecoin platform built exclusively for payments companies

    25 of 65 narrative posts · 31 Aug 2026

  17. 17
    Denar@denarmarkets
    32.3%
    2.4× typical

    Borrow USDG against NVDA, AAPL, MSFT, TSLA, SPY or QQQ stock tokens — keep the position, the upside, and avoid a taxable exit.

    16 of 38 narrative posts · 7 Sept 2026

  18. 18
    Pollen Robotics@pollenrobotics
    31.7%
    2.3× typical

    50+ community-built apps available for one-click install, including an LLM-powered AI Companion that converses with expressive movement, and OpenCV hand tracking

    54 of 159 narrative posts · 7 Sept 2026

  19. 19
    Twyne@twynexyz
    31.6%
    2.3× typical

    Borrow more against the same collateral by tapping unused borrowing capacity delegated by other users of your favorite lending market

    15 of 36 narrative posts · 31 Aug 2026

  20. 20
    Odys@odysfun
    31.3%
    2.3× typical

    A launchpad for discovering and trading early tokens on Arbitrum

    33 of 94 narrative posts · 7 Sept 2026

Typical brand 13.6% (median of 135)Only the top 20 are named. Brands outside the board are never shown.Hover a narrative for the full sentence from the brand report.
How it is scored

One narrative per brand.

Each Gauge brand report maps the narratives a brand puts out, then sorts every creator post about the brand into those narratives or general chatter. This board scores each brand on its key message: the one narrative the report finds would most move a new user. A brand whose report names none is not on it.

Key-message focus = posts carrying that narrative ÷ posts carrying any of the brand's narratives. General chatter is left out: there is always plenty of it, and it says nothing about the brand's story.

Brands with few posts are pulled toward the typical brand until they have enough to stand on their own: each brand gets 20 extra posts at the typical brand's focus before it is scored.

Methodology

What gets on the board.

Source
Latest completed Gauge report per X handle
Minimum
50 creator mentions
Excluded
Brands marked not fit, reports with no narratives, older method
Sample
135 brands with a key message
Board
Top 20 by key-message focus
Small samples
20 posts at the typical brand's focus
Method
brand-benchmark-v1
Updated
9 Nov 2026, 14:25 Europe/Dublin
Your brand

Where does your message land?

Get your own report: your narratives, the share of posts each one gets, and the creators already carrying your story. Or talk to us about running your next creator campaign on Gauge, measured by the message.

Get your brand reportTalk about a campaign→

Ambassador programmes · coming soon. We're looking for partners.