Narrative leaderboard

Not who got talked about.
Who got their message carried.

Key-message focus is the share of creator posts about a brand's story that carry the one message the brand most needs said.

Snapshot 9 Nov 2026, 14:25 Europe/Dublin · brand-benchmark-v1 · 50+ mentions · not-fit brands excluded

199

Brands ranked

of 286 analysed · 50+ mentions, current method

34.7%

Typical brand

median narrative focus across all 199

78.0%

Top score

Credifi, 2.3× the typical brand

Top 20 · any narrative

The brands whose story travels.

#	Brand	Top narrative	Narrative focus	× typical	Narrative posts	Report
01	Credifi@credifi	Uncollateralized / unsecured credit onchain — borrow without posting collateral, with no liquidation risk and no fees	78.0%	2.3×	171 / 208	9 Nov 2026
02	Suno@suno	Describe a song in plain language — genre, mood, theme or your own lyrics — and Suno builds a complete track with vocals, instrumentation and production in under a minute	77.5%	2.2×	437 / 553	22 Oct 2026
03	Kled AI@usekled	Get paid for your data — upload photos, videos and work you already create to the Kled mobile app and earn income from it	75.3%	2.2×	289 / 373	23 Oct 2026
04	MEXC@mexc	Three key measures to safeguard user asset security	69.3%	2.0×	183 / 254	9 Nov 2026
05	Link@link	Give your AI agent a way to pay — agents spend on your behalf without ever exposing your payment credentials, and you approve the amount before every purchase	67.2%	1.9×	299 / 435	9 Nov 2026
06	@punchdotwin@punchdotwin	BTC 1-minute Up/Down markets with hundreds of rounds a day, a new round starting immediately after the last closes, resolved by a verifiable BTC price oracle	66.1%	1.9×	112 / 160	6 Nov 2026
07	SEALCOIN@sealcoin_qait	SEALCOIN is a trust layer for the machine economy: hardware-rooted cybersecurity that lets devices, IoT systems and AI agents authenticate, collaborate and transact autonomously without a human in the loop	63.3%	1.8×	64 / 92	9 Nov 2026
08	OiiOii@oiioii_ai	Showcase posts: finished AI-made shorts, UGC ads and POV skits as proof the tool makes polished output easily — product UGC (sunglasses, haircare, drinks, dog shoes), OOTD/fashion transitions, game-POV and cinematic shorts	62.6%	1.8×	202 / 314	21 Oct 2026
09	Mobula@mobulaio	Customer/partner proof — Mobula is the invisible backend behind well-known trading frontends and chains; recurring 'Accelerated by Mobula' stamp on partner launches	62.0%	1.8×	34 / 46	9 Nov 2026
10	Catena Labs@catena_labs	Governance and banking platform that lets AI agents use money safely within deterministic, human-set policies	57.4%	1.7×	35 / 53	31 Aug 2026
11	SwarmBase@swarmbase	Soulbound Pioneer/Builder/OG badges with on-chain check-ins, streak scoring, and referral tracking already live on opBNB	56.6%	1.6×	57 / 93	31 Aug 2026
12	TwoFold@twofoldfi	One deposit earns twice: idle capital sits in an ERC-4626 lending vault collecting interest, and Uniswap's DualPool hook pulls just what each swap needs to earn trading fees, then returns it to the vault in the same transaction.	56.1%	1.6×	20 / 28	8 Sept 2026
13	entropy.io@entropyio	Bringing 'frontier assets' — private/pre-IPO AI companies like Anthropic — onchain for the first time as liquid tradable markets	55.1%	1.6×	100 / 174	31 Aug 2026
14	Fun@fun	Global payment rails for fintechs to move money on blockchains — optimize infrastructure, reach new customers, and reduce costs	55.1%	1.6×	14 / 18	31 Aug 2026
15	Sail Research@sailresearchco	Infrastructure purpose-built for long-horizon AI agents (not humans at keyboards)	54.3%	1.6×	24 / 37	8 Sept 2026
16	Midjourney@midjourney	Style as a first-class, searchable, controllable object — Style Explorer, fuzzy style search, Style Creator, sref codes, moodboards, personalization profiles — the idea that you can find and reuse an aesthetic without describing it in words	53.8%	1.6×	71 / 125	21 Oct 2026
17	Osero@oserohq	Origin NFT / early-user rewards framing — being 'here before day one' matters	53.6%	1.5×	165 / 301	31 Aug 2026
18	Bitget@bitget	Trading contests, campaigns and reward programs (KCGI 2026, Treasure Map, iPhone Fold giveaways, mystery boxes, Launchpool)	52.9%	1.5×	56 / 99	7 Sept 2026
19	Fission@fissionxyz	Redeem tokenized fund tokens for stablecoins 24/7 with atomic settlement, instead of waiting for quarterly or periodic redemption windows	52.7%	1.5×	31 / 52	21 Oct 2026
20	Kalshi@kalshi	Kalshi as a real-time breaking news wire — the account is formatted almost entirely as a headline feed ('JUST IN' / 'BREAKING') covering politics, markets, tech, sports, and culture	52.6%	1.5×	12 / 16	7 Sept 2026

01
Credifi@credifi
78.0%
2.3× typical
Uncollateralized / unsecured credit onchain — borrow without posting collateral, with no liquidation risk and no fees
171 of 208 narrative posts · 9 Nov 2026
02
Suno@suno
77.5%
2.2× typical
Describe a song in plain language — genre, mood, theme or your own lyrics — and Suno builds a complete track with vocals, instrumentation and production in under a minute
437 of 553 narrative posts · 22 Oct 2026
03
Kled AI@usekled
75.3%
2.2× typical
Get paid for your data — upload photos, videos and work you already create to the Kled mobile app and earn income from it
289 of 373 narrative posts · 23 Oct 2026
04
MEXC@mexc
69.3%
2.0× typical
Three key measures to safeguard user asset security
183 of 254 narrative posts · 9 Nov 2026
05
Link@link
67.2%
1.9× typical
Give your AI agent a way to pay — agents spend on your behalf without ever exposing your payment credentials, and you approve the amount before every purchase
299 of 435 narrative posts · 9 Nov 2026
06
@punchdotwin@punchdotwin
66.1%
1.9× typical
BTC 1-minute Up/Down markets with hundreds of rounds a day, a new round starting immediately after the last closes, resolved by a verifiable BTC price oracle
112 of 160 narrative posts · 6 Nov 2026
07
SEALCOIN@sealcoin_qait
63.3%
1.8× typical
SEALCOIN is a trust layer for the machine economy: hardware-rooted cybersecurity that lets devices, IoT systems and AI agents authenticate, collaborate and transact autonomously without a human in the loop
64 of 92 narrative posts · 9 Nov 2026
08
OiiOii@oiioii_ai
62.6%
1.8× typical
Showcase posts: finished AI-made shorts, UGC ads and POV skits as proof the tool makes polished output easily — product UGC (sunglasses, haircare, drinks, dog shoes), OOTD/fashion transitions, game-POV and cinematic shorts
202 of 314 narrative posts · 21 Oct 2026
09
Mobula@mobulaio
62.0%
1.8× typical
Customer/partner proof — Mobula is the invisible backend behind well-known trading frontends and chains; recurring 'Accelerated by Mobula' stamp on partner launches
34 of 46 narrative posts · 9 Nov 2026
10
Catena Labs@catena_labs
57.4%
1.7× typical
Governance and banking platform that lets AI agents use money safely within deterministic, human-set policies
35 of 53 narrative posts · 31 Aug 2026
11
SwarmBase@swarmbase
56.6%
1.6× typical
Soulbound Pioneer/Builder/OG badges with on-chain check-ins, streak scoring, and referral tracking already live on opBNB
57 of 93 narrative posts · 31 Aug 2026
12
TwoFold@twofoldfi
56.1%
1.6× typical
One deposit earns twice: idle capital sits in an ERC-4626 lending vault collecting interest, and Uniswap's DualPool hook pulls just what each swap needs to earn trading fees, then returns it to the vault in the same transaction.
20 of 28 narrative posts · 8 Sept 2026
13
entropy.io@entropyio
55.1%
1.6× typical
Bringing 'frontier assets' — private/pre-IPO AI companies like Anthropic — onchain for the first time as liquid tradable markets
100 of 174 narrative posts · 31 Aug 2026
14
Fun@fun
55.1%
1.6× typical
Global payment rails for fintechs to move money on blockchains — optimize infrastructure, reach new customers, and reduce costs
14 of 18 narrative posts · 31 Aug 2026
15
Sail Research@sailresearchco
54.3%
1.6× typical
Infrastructure purpose-built for long-horizon AI agents (not humans at keyboards)
24 of 37 narrative posts · 8 Sept 2026
16
Midjourney@midjourney
53.8%
1.6× typical
Style as a first-class, searchable, controllable object — Style Explorer, fuzzy style search, Style Creator, sref codes, moodboards, personalization profiles — the idea that you can find and reuse an aesthetic without describing it in words
71 of 125 narrative posts · 21 Oct 2026
17
Osero@oserohq
53.6%
1.5× typical
Origin NFT / early-user rewards framing — being 'here before day one' matters
165 of 301 narrative posts · 31 Aug 2026
18
Bitget@bitget
52.9%
1.5× typical
Trading contests, campaigns and reward programs (KCGI 2026, Treasure Map, iPhone Fold giveaways, mystery boxes, Launchpool)
56 of 99 narrative posts · 7 Sept 2026
19
Fission@fissionxyz
52.7%
1.5× typical
Redeem tokenized fund tokens for stablecoins 24/7 with atomic settlement, instead of waiting for quarterly or periodic redemption windows
31 of 52 narrative posts · 21 Oct 2026
20
Kalshi@kalshi
52.6%
1.5× typical
Kalshi as a real-time breaking news wire — the account is formatted almost entirely as a headline feed ('JUST IN' / 'BREAKING') covering politics, markets, tech, sports, and culture
12 of 16 narrative posts · 7 Sept 2026

Typical brand 34.7% (median of 199)Only the top 20 are named. Brands outside the board are never shown.Hover a narrative for the full sentence from the brand report.

How it is scored

One narrative per brand.

Each Gauge brand report maps the narratives a brand puts out, then sorts every creator post about the brand into those narratives or general chatter. This board scores each brand on whichever of its narratives the most posts carry, key message or not, so every brand with a report can be on it.

Narrative focus = posts carrying that narrative ÷ posts carrying any of the brand's narratives. General chatter is left out: there is always plenty of it, and it says nothing about the brand's story.

Brands with few posts are pulled toward the typical brand until they have enough to stand on their own: each brand gets 20 extra posts at the typical brand's focus before it is scored.

Methodology

What gets on the board.

Source: Latest completed Gauge report per X handle
Minimum: 50 creator mentions
Excluded: Brands marked not fit, reports with no narratives, older method
Sample: 199 brands scored
Board: Top 20 by narrative focus
Small samples: 20 posts at the typical brand's focus
Method: brand-benchmark-v1
Updated: 9 Nov 2026, 14:25 Europe/Dublin

Your brand

Where does your message land?

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Not who got talked about.Who got their message carried.

The brands whose story travels.

One narrative per brand.

What gets on the board.

Where does your message land?

Not who got talked about.
Who got their message carried.